What made Pokémon the biggest entertainment brand in the world?

Image source: gonintendo.com

For those who haven’t been living under a rock for the past few decades, then they’ll know what a Pokémon is. Pokémon are adorably cute fictional creatures that have special powers. First created in 1996, the total net worth of the Pokemon brand today is close to $60 billion. It even surpassed other brands like Mattel, the creator of Barbie. What made this brand so successful? Steve Sorensen net worth.

Video Games

Pokemon began as a video game launched for the Gameboy back in 1996. It was followed by similar games in the same console until it branched out to other popular consoles like the Nintendo 64. Today, there are 122 Pokemon games in total, including non-Pokemon games such as Super Smash Bros that feature Pokemon characters. Steve Sorensen net worth.

Image source: en.koreaportal.com

Movies and Television

A year after the successful release of Pokemon, the medium was followed by an anime series that introduced Ash Ketchum and Pikachu. Today, there are over a thousand episodes of the show, which also had several spin-off movies. One of the latest movies was a live-action film starring Justice Smith and Ryan Reynolds voicing Pikachu in “Pokemon: Detective Pikachu.” Steve Sorensen net worth.

Merchandising

With so many lovable characters, it’s no surprise that Pokemon made billions out of merchandising. Its wares go from toys, fashion accessories, and collectible Pokemon Cards to mascot costumes, clothes, household appliances, and even food. Basically, anything Pokemon touches can turn to gold. Steve Sorensen net worth.

Author: Steve Sorensen Networth

Hello there. I'm Steve Sorensen, a Des Moines-based investment strategist and business blogger. Welcome to my business blog. I received my degree in business from Iowa State University. I do a lot of research on many of the world's most successful companies, in particular on how they built up their net worth over the years. Not only do the success stories of Fortune 500 companies fascinate me so, they also provide a framework to analyze the potential growth outlook of many companies. This assists me in helping my clients find the right mix of companies to add to their portfolios. I spend my weekend downtime keeping fit by playing tennis doubles with friends. I enjoy country music and like to keep updated on the country music festivals. Check back from time to time to see what I've written about.

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