Looking into Instagram’s success: How technology is shaping society

Double-clicking has now made Instagram’s CEO, Kevin Systrom, a billionaire. In only a short four years since selling the app to Facebook for US $1 billion, Systrom is a force to be reckoned with. Analysts estimate his net worth to be around US $1.1 billion.

Back in 2012, Mark Zuckerberg agreed to buy Instagram for US $300 million in cash and 23 million shares of stock, a combination that came to about US $1 billion, according to Facebook’s pre-IPO stock price. Instagram started as a basic photo-sharing app in October 2010 and had only 13 employees in the middle of mid-2012. Systrom owned 40 percent of Instagram going into the deal and had an estimated net worth of US $400 million.

Image Source: entrepreneur.com

Despite the challenges that have presented itself to both Facebook and Instagram over the last four years, both companies have pushed through. This can be attributed to society’s ever-increasing need to share their lives with their friends and families. Now, more than ever, people are becoming visual. There are only a few seconds to capture one’s audience. People scroll through their social account pages almost blissfully as they look for the most visually-appealing story.

Image Source: linkedin.com

This is the power of Instagram. It is a beautiful blend of technological advances that reflect the generation of today. Perhaps similar to the chicken-and-egg conundrum, it is difficult to see whether society pushed for an app like this or whether Instagram changed the way we see the world. In any case, it is likely that the company will continue its success, with Systrom maintaining his net worth for years to come.

Steve Sorensen is a researcher who likes to study the financial and business growth of the biggest companies around the world, including those of high networth individuals. To learn more about his work, follow this Twitter account.

Just Do It: How Nike Became The Leader In Sporting Goods

IMAGE SOURCE: nike.com
IMAGE SOURCE: nike.com

At this point in time, one would be hard-pressed to find someone who doesn’t recognize the “Swoosh” symbol or the “Just Do It” slogan. Nike is everywhere, aspirational, and inarguably the leader among sports apparel brands. But how did the company become the global giant it is now?

Far from being the sought-after brand for sports equipment and gear, Nike was founded by Phil Knight and Bill Bowerman in 1964 as Blue Ribbon Sports, a distributor for a brand that it’s since overtaken in popularity, Onitsuka Tiger.

This rise from distributorship to manufacturer and global brand worth billions is thanks to a number of factors such as constant innovation, starting with co-founder Bill Bowerman who basically reinvented athletic shoes to the current Nike+ Fuel fitness tracker, consistency in terms of high quality products, and unparalleled marketing savvy. The company’s been known to feature some of the world’s top athletes as endorsers or collaborators. Case in point: Michael Jordan and the best-selling Air Jordans series was basically Nike telling people that wearing these shoes meant one could be like Jordan (or LeBron James or Kobe Bryant, if one preferred LeBrons or the Black Mamba, respectively).

IMAGE SOURCE: nytimes.com
IMAGE SOURCE: nytimes.com

Aside from all these, Nike also takes advantage of creative ideas and media to spread their “Just Do It” message with some very memorable ads. One very memorable modern commercial is a 2012 throwback to the original “Just Do It” ad from 1988, which features a young boy pushing himself as he jogs, and a voice over saying “Greatness is no more unique to us than breathing. We’re all capable of it.” Nike remains at the top of the sports apparel and gear game because it knows how to speak to its consumers and of course, because of its love for invention and quality.

Steve Sorensen studies the net worth of successful individuals, specificially how their investment choices helped them grow their companies. Follow him on Facebook to learn more about business and investments.

The Big Retweet: Who Will Possibly Take Over Twitter?

What’s happening to Twitter? After the recent board meeting of the San Francisco social media player, the company released that there were “no bids on the table,” and that they were just exploring ways to cut costs. The company’s shares have been at a financial yo-yo recently, and investors are not quite pleased with what is happening.

While Twitter holds stance that they are not going down the hill just like what happened to Yahoo a few years ago, many big investors are eyeing the acquisition of the company. Many people say that Twitter—the app—is way better than what it is as a company. It has 313 million active users. But unlike Facebook, its growth has stalled.

Image source: says.com

Twitter has never made a booming profit since November 2013. Since then, the company has been looking for minor partners as it expands its video options.

So who will possibly buy Twitter? Many say there’s a huge possibility Google’s going to acquire the social media company. Why? Because Google has lots of money. Its revenue alone is bigger than how much Twitter is worth. Twitter could be a good social media sub for Google’s almost-defunct Google+.

Facebook is another possible buyer for Twitter. The company does a lot of great things, and is pretty good when it comes to financial and tech growth. The company owns Instagram, too, and it can provide the site with more options like video messaging and distribution.

Image source: neurogadget.net

Apple can be another potential buyer. Twitter can help Apple revamp its real-time news offering while having a great social presence platform. Apple can integrate Twitter with a lot of its services, since Apple does not have an active social media culture that sticks to the public yet.

Hi, I’m Steve Sorensen, a blogger who loves writing about companies’ net worth, investments, and other related topics. Visit this blog to learn more about the latest in the business world.

Fearless Forecast: IPhone 7 to Set New Sales Records for Apple

Early in 2016, tech giant Apple has acknowledged a great decline in their pilot iPhone sales. Many analysts and tech followers are expecting a continuous decline in iPhone sales for the rest of the year, noting that the new iPhone 7 is not that much of an upgrade from the powerful iPhone 6s.

However, a team from BMO Capital Markets led by analyst Tim Long is expecting a massive influx of the upcoming iPhone’s sales. Why do they think otherwise, when Apple, the brand itself, has admitted such decline?

Image source: theguardian.com

According to the team’s research, Apple has a huge base of users whose phones are at least two models earlier than its flagship. Long’s team is projecting that about 25 percent of the current user base is going for an upgrade. This audience will approximately buy about 120 million phone units.

In recent years, iPhone sales saw an average of 17 percent of iPhone users upgrading to the latest model; 58 percent of them upgrade after a year; and 22 percent after two years. Only 2 percent of all iPhone users hang on to their beloved older handsets.

BERLIN, GERMANY - SEPTEMBER 19:  A shopper ltries out the new Apple iPhone 6 at the Apple Store on the first day of sales of the new phone in Germany on September 19, 2014 in Berlin, Germany. Hundreds of people had waited in a line that went around the block through the night in order to be among the first people to buy the new smartphone, which comes in two versions: the Apple iPhone 6 and the somewhat larger Apple iPhone 6 Plus.  (Photo by Sean Gallup/Getty Images)
Image source: fortune.com

Apple’s next phone may not be what fans have been waiting for, but data suggests that it’s time for iPhone users to embrace the big change. But what those in the tech world are really waiting for is the release of the 2017 iPhone that will mark the 10th year of Apple’s well-loved flagship.

Hi, I’m Steve Sorensen, and I’m fascinated about how the biggest companies have grown in net worth. I also write a lot about anything related to business and investment. Know more about my interests by following me on Twitter.